How the Sail Loft Set Sail...
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Highschool friends, Robert Noe and Peter (PJ) Mugford began selling a variety of novelty t-shirts to college students in 2007. PJ and I went to Union College together, where he was synonymous for selling t-shirts out of his backpack. Whether by offering "Rack Em" tees to nearby students in the cafe, or pacing on the phone with a client outside the library, PJ was always quite the entrepreneur. Quickly, he and Robert, who had also been actively selling tshirts as a freshman at UMass Lowell, had received so much recognition for their tshirts that they launched "Rack 'Em Tees", an online store in order to their orders across the nation. Soon Rob and PJ's business began to pick up serious momentum and by the following year, PJ and Rob received an offer to buy out their "Rack Em" online business. Rather than sell the company and live comfortably like many sophomores in college may have done, PJ and Rob accepted the offer and instantly moved on to their next project, Custom Universe. Custom Universe began as an online store that offered high-end, Patagonia jackets and sweatshirts, embroidered with college logos. The school apparel became a huge hit in college bookstores across the nation.
With the success of Custom U, PJ and Rob allocated the funds necessary to open an apparel store for men called the Sail Loft in 2011 in the heart of Nantucket. Two summers later, they opened Her Sail Loft, a women's apparel store, next-door.
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| Sail Loft Nantucket 4 Southwater St. Nantucket, MA 508-228-4491 |
Anchoring on the Main Land
In December 2013, Rob and PJ took the Sail Loft to the mainlands, opening a third location in Chestnut Hill Square. The new boutique combines the best of the two Nantucket originals (The Sail Loft and Her Sail Loft). Sail Loft Chestnut Hill features timeless, nautical and contemporary styles with a true New England twist. Designers featured in the store include Tory Burch, Trina Turk, Rory, Beca, Ellie Kai, Joie, Mara Hoffman, DVF, Ted Baker, VInce, Rebecca Taylor, and Persol among others. For the men, Sail Loft Chestnut Hill offers traditional Sail Loft original apparel, as well as the popular men brands Harding Lane, Collared Greens, Kiel James Patrick, among others. |
| Sail Loft Chestnut Hill 200 Boylston Street Chestnut Hill, MA 617-487-8608 |
Shopping Spree
Last Monday, Jackie and I went over to the new Sail Loft location in Chestnut Hill Square. As someone who is not a huge fan of preppy clothing, I was delightfully surprised to find many, many options that I fell in love with. Each time I made my way back to the dressing room, I found yet another option that I just had to grab. Below are just a few of my favorite looks, as well as a pretty big deal the boys are currently running...
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Those are just a few of the outfits that I loved while browsing the Sail Loft racks but I highly, highly encourage you all to head on over and see the store for yourself. Chestnut Hill Square is a great location with lots to do. You can stop in for a spin class at Soul Cycle, grab a latte at Starbucks, dine at Seasons 52, shop at Sail Loft, and end with some Red Mango ice cream.
Thanks PJ and Rob for letting me raid your store! I also want to thank their manager Calista who is the sweetest person in the world and was so helpful with putting together outfits and accessorizing.
And now for your daily dose of inspiration, inspired by PJ and Rob...
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| Owners Rob Noe & PJ Mugford Hummock Pond, Nantucket MA September 2013 |
Finally, its important to me to give a huge shoutout to my bestie, hairdresser, stylist, and makeup artist Jackie Angelos who took the photos and helped me to stay focused, despite wanting to try on the entire store. On this particular day, we actually did another photoshoot for the mobile app Boutiquey so Jackie had to endure a very long day of shooting. If you live in the South-Boston area, I encourage you to visit her at LA Express in Stoughton, where she is an incredible hair dresser.
Create a fashionable Friday everyone!
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